Black Friday is an annual shopping event that takes place on the Friday immediately after Thanksgiving in the United States. Originating as a single shopping day for holiday shoppers, its popularity has seen it grow to an annual retail event heralding the start of the Christmas shopping season. Over the years this phenomenon has been embraced worldwide including Australia.

In 2025, Black Friday occurred on 28 November.

Audi Black Friday sale events vary year to year. In the years Audi has run a Black Friday event, it has typically been in the final week of November. In 2025, the event ran from 17 - 30 November.