Audi Ice driving experience, Austria

A challenge. A thrill. A never to be forgotten experience nestled amongst the magnificent Austrian Alps. Led by Audi Chief Driving Instructor, Steve Pizatti, the Audi Ice driving experience will show you first-hand why quattro is synonymous with superior handling the world over. Driving on the most demanding surfaces imaginable, where grip is next to zero, your driving will be put to the ultimate test.

On the course you will be behind the wheel of the all-new Audi e-tron, an electric SUV unlike any other. The e-tron is Audi’s first fully electric production model, with electric motors driving each axle, and delivering 300kW of power under boost. It will challenge your driving skills. It will also challenge your attitudes towards electric vehicles as it launches you from 0-100km/hr in just 5.7 seconds while offering a staggering 664Nm of torque.

The thrill of driving an SUV of this size and power on such unforgiving surfaces is beyond compare. Your professional driving instructors will work with you to take your skills to a whole new level as you master power-slide manoeuvres, zigzag cone slalom and so much more.

Starting in Munich, before making your way through unforgettable landscapes, you will relive this incredible experience for years to come. Renowned the world over, this program is known not only for its technical excellence, but also just how rewarding and satisfying it is for participants. This is your opportunity to experience quattro in its natural habitat, bringing out the very best in you as a driver.

Please note that due to COVID-19 this experience is currently on hold.

Available experiences