Group of People, Woman in Foreground Smiles - Audi Australia

#FutureIsAnAttitude

Some see what's there.
We see beyond.

Seeing the world with different eyes is what drives us. And so we dedicate every waking moment to shaping the future. Each day, we bring the world another little step forward – with our ideas, our passion, and our visions for the future of mobility.

Overseas and concept models shown. Some features shown are not available in Australia. Technical data and performance figures shown are based on European standards which do not apply in Australia.

Our vision

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  • Concept cars like the AI:ME show what the future of mobility could look like. The vehicle shown here is a concept car that is not available as a production model.

  • A rear light cluster featuring digital OLED technology for the first time. OLED technology optionally available on the forthcoming Audi Q5. The taillights offer a high precision lighting signature which varies when in "dynamic" Audi drive select mode. Overseas model with optional equipment shown. Australian rear light cluster will differ.

  • The future is electric. Purely electric vehicles such as the all-new Audi e-tron Sportback are the new everyday companion.

  • The all-new Audi e-tron Sportback 55 quattro combines sporty coupé design and impressive power (up to 300 kW) with a range of over 400 kilometres¹. Overseas model with optional equipment shown. Some features shown are not available in Australia.

  • Impressive RS performance and amazing flexibility: The Audi RS Q8 is a masterful engineering achievement. Overseas model with optional equipment shown.

  • The forthcoming Audi Q5 - a premium combination of sportiness and high everyday usability. Overseas model with optional equipment shown. Australian model may differ.

  • The Audi RS 7 Sportback is both aesthetic and supreme: The dynamic, wide front with the Audi Singleframe gives an idea of the sheer performance of the V8 TFSI engine.

  • In the beginning is always the idea - and a white sheet of paper. With their thoughts, designs and visions, the designers at Audi play an important role to shape Audi's vision of the mobility of tomorrow.

New perspectives

Audi e-tron Sportback Woman Sea - Audi Australia

Some see design. We see character.

Shapes, materials, and technologies determine the character of every Audi. And the character of every electric Audi model is also visible in the design. Find out more about the design and functions of the Audi e-tron Sportback.

Overseas model with optional equipment shown

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Audi Q5 Rear Man Sitting - Audi Australia

Some see light. We see a vision.

Brighter, more versatile, but with even lower energy consumption: the optional digital OLED technology in the forthcoming Audi Q5 is the first of its kind. And it shows what’s possible with light in vehicle construction.

Overseas model with optional equipment shown

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Audi RS Q8 Front Man City Skyline - Audi Australia

Some see the speed. We see the engineering.

The body of an SUV, the profile of a coupé and the genes of a sports car: Discover the all-new Audi RS Q8.

Overseas model with optional equipment shown

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Audi e-tron Drive Sunlight - Audi Australia

Some see changes. We see chances.

Our world and our mobility are changing. We see these transformations as opportunities: for even better driving solutions. Find out more about our latest e-tron models.

Overseas model with optional equipment shown

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Man Looking Away - Audi Australia

More about #FutureIsAnAttitude

Discover the whole story: topics, technologies, and ideas that show how Audi envisions the future globally.

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The above link directs you to a global website which features overseas models that may not be available in Australia. Technical data and performance figures shown on the global website are based on European standards which do not apply in Australia. Contact an authorised Audi dealer for specific information on vehicles and features available in Australia.
¹Fuel consumption, CO2 emission data, energy consumption and range figures (as applicable to the vehicle in question) according to ADR81/02 are derived from laboratory testing in accordance with ADR81/02. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.