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The Audi brand is driven by three core values that define who we are and what we do. Our brand values, Sportiness, Progressiveness and Sophistication are reflected in all of our activities – from vehicle design and production through to sponsorships and events.

Our major sponsoring projects allow us to increase awareness of the Audi brand in Australia. We focus on two main areas in our national sponsoring strategy – the sport of sailing and culture. Both of these focus areas not only assist us to build our brand but are also a means of reinvesting value back into the communities which support our growth here through vehicle sales.

Audi is the largest corporate sponsor of competitive sailing in Australia and supports major regattas around the country including Audi Victoria Week, Audi Sydney Harbour Regatta, Audi Sydney Gold Coast Regatta and Audi Hamilton Island Race Week. Our national championship series, the Audi IRC Australian Championship, is endorsed by Yachting Australia, sailing’s governing body.

Audi is the Principal Partner of Sydney Theatre Company, the country’s best-known and respected theatre group and is also a major partner of the new Melbourne Recital Centre, an award-winning performance venue in the heart of Melbourne’s cultural community.

Experience Audi's cultural program: