Audi exclusiveStyle and individuality


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Every Audi is intrinsically exclusive. The breathtaking design, the exceptional engineering, all embodying Vorsprung durch Technik in every detail.

But for that added element of exclusivity, you can style your new Audi the way you want it with custom design choices from Audi exclusive.

Audi exclusive offers an almost infinite range of exterior coat colours for a greater expression of your personality. You can set the perfect tone for your new Audi with something boldly striking, tactfully discreet, or anything in between.

Then, from a selection of the finest leathers and upholstery, our master craftsmen can help you create a distinctly unique interior, accentuated with your choice of natural wood grain or sports styled aluminium inlays to make it truly your own.

Audi exclusive line is a design concept for the discerning Audi buyer who appreciates the experience of high quality, handmade interiors associated with Audi exclusive, without the expanse of colour choice. Seat coverings, door trims, headrests and controls are all covered in superb black leather with contrasting finishes to the stitching and seat centres.

The contrasts come by way of three specially selected colours, chosen by the Audi design team, that complement the individual model range and work harmoniously with any exterior colouring.

Audi exclusive vehicles combine our own standards of the highest quality with your personal design choices, representing a truly individual accomplishment. For details on creating your perfect Audi, speak to your Audi Dealer.